How It Works
Brief in. Audit out.
Everything in between, handled.
enso covers the full campaign operations cycle — four phases, five agents, zero ops debt left for your team.
Drop a brief. Get a plan.
Your team submits a campaign brief — objectives, audience, budget, flight dates, and target platforms. Helm receives it and routes it to Sage, who transforms it into a full, intelligence-driven media plan.
Sage pulls industry benchmark data, analyzes the available budget against market CPMs and CPCs, and produces a channel allocation with clear rationale for every decision. The plan is surfaced to your team for review and approval before anything touches a platform.
Outputs
- →Full media plan document
- →Channel mix with rationale
- →Budget allocation by platform
- →Benchmark data references
Approve once. Launch everywhere.
Once your team approves the plan, Spark takes over. It configures and activates campaigns across every platform in the plan — building the structure, applying targeting, setting budgets and bidding, and going live.
No manual entry. No copying settings from spreadsheets to platform dashboards. Spark handles the setup work end-to-end, using your naming conventions and account structure standards. Every action is logged for full auditability.
Outputs
- →Campaigns live across all approved platforms
- →Targeting, bidding, and budget configured
- →Full activation log with timestamps
- →Pre-launch error check
Live campaigns watched in real time.
From the moment campaigns go live, Pulse watches every delivery signal. It compares real-time pacing against the plan, tracks performance against benchmarks, and surfaces alerts before small issues become expensive problems.
Pulse doesn't just report numbers — it interprets them. If a campaign is pacing 40% behind by Day 3, Pulse surfaces that finding in plain English, along with the likely cause and recommended action. Helm escalates critical findings to your team.
Outputs
- →Real-time pacing and delivery monitoring
- →Performance vs. benchmark comparison
- →Plain-English alert summaries
- →Proactive escalation of anomalies
Post-flight reconciliation, handled.
After the campaign ends, Sentinel closes the loop. It reconciles planned versus actual delivery, checks for discrepancies, fraud signals, and compliance gaps, and delivers a plain-English audit report your clients can actually read.
Sentinel compares every line of the media plan against what actually ran. Budget variances, impression shortfalls, invalid traffic signals, and policy flags are all surfaced — ranked by severity. The full audit is archived and available for client delivery.
Outputs
- →Planned vs. actual reconciliation
- →Fraud and invalid traffic check
- →Compliance review
- →Plain-English audit report
See it in action.
Request early access and we'll walk you through the full cycle with your own campaigns.