About

Forty years watching
the same problem.

enso was built by someone who spent four decades in advertising: running a media auditing firm, holding a patent for invoice reconciliation, and wondering why this particular problem was still unsolved. Now it is.

Thomas Bridge started in advertising in 1986. Over the following decade, he built enough of an understanding of how media money actually moved (from planning to buying to invoicing to reconciliation) that in 1995 he founded Media Management, Inc. (MMi), an independent media auditing firm. The premise was straightforward: someone needed to verify that what advertisers paid for was what they actually received. That someone didn't exist yet.

MMi spent 27 years doing that work at scale. At its height, the firm audited more than $12 billion in U.S. media billings annually, including $1.2 billion in digital media, on behalf of clients including General Motors, AT&T, Walmart, Home Depot, T‑Mobile, Mazda, Subway, AstraZeneca, and many other U.S. advertisers. Many of those relationships lasted more than a decade. The work required integrating data from every part of the media supply chain: Nielsen audience data, SQAD rate intelligence, agency buys, and media property invoices. Thomas's approach to that reconciliation problem became the basis for a U.S. patent: a method and system for reconciling advertising invoices and ensuring prompt payment. In 2022, Ebiquity plc (the global leader in media management and accountability) acquired MMi. Thomas served as Ebiquity's President, North America, through 2023.

enso came out of that history. The reporting problem (the manual collection, the cross-platform reconciliation, the hours spent turning data into something a client could read) was something Thomas had watched persist for four decades. The technology to solve it properly now exists. enso is that solution: built by someone who has spent a career on the other side of the data, who understands what the numbers mean and why getting them right matters.

By the numbers

Built from experience

A reporting tool built by someone who spent decades on the audit side.

Most reporting tools are built by engineers who understand data pipelines. enso is built by someone who understands what the data is supposed to prove, and what goes wrong when the reconciliation is done manually or not done at all. The $12B+ in annual U.S. billings audited at MMi's peak represents a deep education in exactly where ad spend gets lost, misattributed, or misreported. That's what informed every design decision in enso.

The clients Thomas served (General Motors, AT&T, Walmart, Home Depot, T‑Mobile, Mazda, Subway, AstraZeneca, and many other U.S. advertisers) expected answers that were specific, accurate, and defensible. That standard is what enso holds itself to. When enso generates a Learnings analysis, it cites a specific number. When it flags a pacing issue, it explains why. When it delivers a report, it's one you can forward to your client's CFO without annotating it first.