The Platform
Five agents. Every layer covered.
Each agent is purpose-built for its domain. Together, they cover the full campaign lifecycle — from brief to audit — without dropping a single hand-off.
The intelligence layer that connects everything.
Helm is the brain of the enso platform. It routes work between agents, manages the campaign data pipeline, and surfaces the right decisions to you at the right moment — keeping your team in control without drowning in operations.
What Helm does
- ✓Coordinates all five agents across the campaign lifecycle
- ✓Manages approval gates — brings humans in only when it matters
- ✓Tracks campaign status and surfaces anomalies in real time
- ✓Maintains a full reasoning log of every agent decision
- ✓Ingests campaign briefs and routes them to the appropriate agents
- ✓Delivers structured outputs to clients and internal stakeholders
Brief in. Full media plan out.
Sage turns campaign briefs into intelligence-driven media plans in minutes, not hours. It pulls benchmark data, analyzes market conditions, and builds channel allocations with clear rationale — giving your team a strong starting point instead of a blank page.
What Sage does
- ✓Processes natural-language campaign briefs and structured intake forms
- ✓Generates full media plans with channel mix, budget allocation, and flight dates
- ✓References industry benchmark CPM, CPC, and conversion data by vertical
- ✓Provides plain-English rationale for every channel and budget decision
- ✓Flags mismatches between budget, objectives, and market conditions
- ✓Supports Google Ads, Meta Ads, and TikTok Ads planning out of the box
Campaign setup without the setup time.
Spark takes an approved media plan and activates it — building campaigns, ad groups, and targeting configurations across platforms without manual entry. The work that used to take hours now happens in minutes.
What Spark does
- ✓Translates approved media plans into platform-native campaign structures
- ✓Configures targeting, bidding strategies, budgets, and scheduling
- ✓Activates campaigns across Google Ads, Meta Ads, and TikTok Ads
- ✓Applies your standard naming conventions and account structures automatically
- ✓Surfaces configuration errors before campaigns go live
- ✓Logs every action taken for full auditability
Know what's happening before it becomes a problem.
Pulse monitors live campaigns continuously, surfacing the signals that matter rather than dumping raw data on your team. It identifies pacing issues, performance drops, and delivery anomalies — with context, not just numbers.
What Pulse does
- ✓Monitors impression delivery, spend pacing, and conversion rates in real time
- ✓Compares current performance against benchmarks and historical baselines
- ✓Surfaces alerts when campaigns underpace, overpace, or underperform
- ✓Generates plain-English performance summaries — no dashboard required
- ✓Tracks performance at campaign, ad group, and ad level
- ✓Feeds findings to Helm for escalation and client reporting
Post-flight reconciliation that actually catches things.
Sentinel closes the loop after every campaign. It reconciles planned versus delivered, checks for fraud signals and compliance gaps, and delivers an audit report your team can actually read — in plain English, not a spreadsheet.
What Sentinel does
- ✓Reconciles planned versus actual spend, impressions, and delivery by line item
- ✓Flags discrepancies between platform-reported and expected results
- ✓Checks for common fraud indicators and invalid traffic patterns
- ✓Reviews campaigns against Google Ads, Meta, and platform policy requirements
- ✓Generates plain-English audit reports with findings ranked by severity
- ✓Archives all findings to a persistent audit log for client reporting and compliance
Ready to hand off the ops?
Get early access and see what your team can do when the pipes are handled.